12/26/2009

Creating a Professional Home Based Business

A professional home based business is one that provides excellent customer service, quality products and services, and is easy to find online. Through a carefully executed marketing campaign, you will be able to find groups that have a need for your services. In order to become a professional home based business, you need to create a website that is easy to navigate, offers plenty of information, and one that can be found online. You should plan to update your website each month offering new products and services, adding interesting articles related to your business, or changing the look of the website in order to attract more people.

 

Once you've proven yourself to those who purchase items from your website, you will build a reputation and others will want to try your products as well. Work-of-mouth advertising is still very important when running a successful business. This is why providing quality customer service is important. Be prepared to answer email questions and complaints each day so people are not kept waiting for answers. You should notify customers on your mailing list of new products and services at least twice a year. If possible, create a monthly or bi-monthly newsletter that includes information your customers want to know. This can include industry news, recent product changes, and other information.

 

Investing in the right software for your home office is another way to build a professional home based business. Depending on what you plan on selling, you may need to track orders after shipping them, collect email addresses and other information from clients, and maintain accurate financial records. Most software can be purchased in computer stores or online. Make sure you have enough memory on your computer before installing multiple programs. Computer file maintenance should be done monthly in order to retain valuable information and maintain accurate records at all times.

 

Once you've created a home office, you can begin focusing on building a business. If you are still unsure about which online business venture to pursue, you should conduct research, read books and other materials, and consider your own skills and passions as they may lead to business ideas. Creating a list of possible business ideas will help you decide which ones will be the easiest to market. Depending on the products and services you wish to sell, there may only be select groups willing to purchase them. This could limit the amount you earn.

 

A successful home business is one that is carefully researched before becoming a reality. If you don't take the time to research and find markets for your products, then you may be disappointed with the results. Choose a product that appeals to different groups and your profits will increase. Many people run successful home based businesses from their homes and enjoy the freedom working from home can bring. If you are looking for a way to spend more time with your family, pursuing other goals, or you want to be your own boss, then starting a home based business may be for you.

12/20/2009

Managing Your Cash When You Own A Home Business

One of the most difficult things to do when you start a new business is putting together a budget. Without any financial history on which to base income and expenses, it may seem like guesswork, but as part of any business plan a tentative budget can be established with some thought and anticipation for the future.

 

In most businesses there are two main categories, income and expense. Under your expense category there can be several sub-categories often falling into two main areas of controllable expenses and uncontrollable. While many business owner claim they can control every expense involved in their business, they are simply kidding themselves as some things such as utility cost, the amount of rent and other so-called fixed costs can, and do change, with the owner having no control.

 

Other expenses such as payroll, insurance and advertising can be subject to a budget, but they are considered controllable expenses. If the business begins to fall off, you can control some of these expenses by laying off employees and cutting back on advertising. However, living by a budget will help maintain profitability in many respects but can also turn against you in the long run.

 

Depending on the viability of your business it often is a better investment to bite the financial bullet on employee wages and still provide good customer service to the remaining customers until business picks back up. By trying to everything yourself not only will you burn out quickly, but is no one is taking care of the customers, it will not take long until there are no more customers to care for.

 

There are two ways to budget your business money and that is through set dollar amounts and percentage of income. Many businesses will budget their controllable expenses by the dollar and non-controllable by percentage of income. Obviously a good part of the owner’s time is going to be based on bringing money into the business and how much they have to spend on controllable expenses will be in direct relation to income.

 

For example, a company earning $20,000 a month in income has budgeted six percent for payroll, providing $1,200 for payroll. If the income level rises to $50,000 the budgeted payroll percent does not change but the dollars available for payroll climbs to $3,000. With an obvious increase in business to create the additional income, the owner will probably need the extra help to take care of business.

 

There are many other expenses that fall into the payroll account such as worker’s compensation charges, Social Security tax paid by the employer and paid vacation time or other perks determined by the employer. While a budget may be difficult to establish for a new business, it is a necessary evil for all business owners.