3/19/2009

Are Ads on Twitter the Way Forward or a Killer?

By: Musa Aykac

Twitter has experienced phenomenal growth over the last year, the site is being talked about all across the planet and celebrities have also jumped onto the bandwagon to get a slice of the tweet pie.

Twitter has experienced phenomenal growth over the last year, the site is being talked about all across the planet and celebrities have also jumped onto the bandwagon to get a slice of the tweet pie.

These types of ads work for sites such as Google and Facebook. Twitter on the other hand is very different kettle of fish; Twitter users will not want to see text based ads in their profiles as it will just be a distraction when they are trying to read their tweets. Besides from that, how good would it really be for the actual advertisers, Ok they may get a huge amount of traffic, but is it really worth it? Twitter has an unprecedented high bounce rate; tests have shown that visitors from twitter are more likely to bounce then any other social networking site.

Do not get me wrong if you are using twitter to actually update subscribers then it can be a very valuable tool, but to just put ads in front of people is not the way forward. Twitter need to look at launching a business model that would be helpful to businesses. I know tons of companies that just use twitter as a means for updating their subscribers. So why not charge these commercial sites to use the service as they are in fact benefiting from it. Twitter should basically have two sections personal accounts, which are free and professional company accounts which can then be used for updating their readers how they like for a monthly fee.

But I definitely feel that text based ads is not the correct way to approach this as they may end up losing some loyal users in the long run if they do not find the correct approach to take.

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Twitter Tutorials - Your Twitter Profile Matters

By: Chad DeBolt

When someone decides to ask you if they can follow you on Twitter they are basically asking if the two of you can be friends. The first thing that mostly everyone does when they get a follow request is to go and look at the requester's profile page. Due to Spam attacking us around every electronic corner, it is very important to take the proper amount of time and go look at every requester's profile, as opposed to just accepting everyone's request that asks.

It's a good idea to feel out each person that starts following you. Some information you can try and find out is what is their name, do you have anything in common, could they be a potential client? It would be great to be able to find that information out but it's also important to remember that Twitter is a two way street and they will want to know a lot about you as well.It's important to realize that your profile is actually a window into who you actually are.

It's almost like a commercial that shows you and your life letting the viewer get to know you a bit. When you first log on to Twitter you are presented with templated backgrounds to choose from or if you feel adventurous you can create a custom design. If you really want to go crazy with marketing yourself or your company's brand you can actually hire a web designer to design a custom Twitter profile page.

When designing a Twitter profile it is important to remember the following important tips.

The cleaner the better - If you have a lot of things on the page it will pull the visitor's eyes from the important things, like your content.

Consistency is key - It's crucial to make sure the content on your profile page aligns itself well with your company's content.

Short is not a bad thing - If you can't attract a viewer in the first few seconds then they are lost.

Keep it useful - Are you offering consistent useful information?
Do you give multiple ways to connect with you on and off Twitter? Do you have ample examples of your work?

Is it interesting - Why would someone talk to you? Are you posing questions frequently? If you can get someone into a discussion with you then you will be able to begin to discover their needs.

Any type of business can be successful using Twitter if they create a profile page that exhibits the items above. By completing at a few Twitter tutorials and by having a profile page as outlined above will give your potential followers an easy decision on if they are going to follow you or not.

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